When you put liberals and conservatives in a brain scanner, the liberals tend to not go as much as the conservatives do when you look at really horrifying and disgusting images. There are all sorts of things that can play in to our speculation as to why this occurs. But no one needs neura science to know that that is a good idea.
Are you throwing good money after bad? Are you stuck in a job, a relationship, a degree, or some other situation that you know you should abandon but fear you'll have wasted years of time and effort? Are you in pain because of your fear of having done something in vain? This episode, learn all about the sunk cost fallacy and how you sometimes get stuck in a wasteful loop of behavior because of your fear of loss.
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