Ino zara's founder decided to abandon the concept of producing fashioned seasons for new styles that came in every couple of weeks aand now, kind of as wev cind hav reached this peak a fashion production. New styles are being released in stores and on web sides pretty much every day. So if you go to an ach an m store to day and come back two days later, you will always find something new. Any style you want is so accessible. And i think it's important to consider that the systems that enable fast fashion, the outsourcing of this labor, the rapid speed of manufacturing production, are no longer just exclusive to these brands.