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469. The U.S. Is Just Different — So Let’s Stop Pretending We’re Not

Freakonomics Radio

CHAPTER

Culture's Impact on Psychology and Decision-Making

This chapter examines how evolutionary theory intertwines with human psychology through cultural influences that shape our beliefs and behaviors. It highlights the limitations of applying Western psychological findings universally, illustrated by the ultimatum game experiment across diverse cultures. By exploring the interplay between culture, cognition, and economic decisions, the chapter reveals how our environments profoundly affect perception and behavior.

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