Introduction

Episode 40 of Startup Confidential looks at what food and beverage industry players will never tell you that you need to know if you're running a startup. This time we discuss third-party distributors, which a lot of you know something about. You generally won't meet one who has rejected a product line because they think it won't scale. Getting onboarded with distributors is not really about proof of potential,. trust me, any more than a trade show vets brands with potential before selling them a booth.