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Joseph Choi: Building a Meaningful Career in the Modern World

Creative in Process

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How to Create Authenticity in Your Content

I think a lot of the mass content that is created with huge audiences, it feels very top down where you're almost gaming the algorithm and you're trying to get the most views as possible. And for me, being really intentional about who I'm making it for is important. That authenticity, I suppose, is kind of my version of people that you respect. What builds stamina, grit as fandom rises and falls. It's such a temptation. You talked a little bit about STEM and kind of growing into podcasting, newslettering, creating more verbs with nouns. How does that relate to the way that you grew up? Yeah,. A lot of them have been driven by wanting to

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