Wisdom From The Top with Guy Raz cover image

Peloton: Dara Treseder

Wisdom From The Top with Guy Raz

CHAPTER

The Emerging Majority Consumer Class

This is an incredible time to be a marketer, right? And, I mean, you are sort of here at this precipice, an exciting moment. Over the next 10 years, the most important, significant, and least served consumer class will emerge in full. That's the emerging majority of the American population. This is going to be a majority minority consumers from all different ethnic and racial backgrounds.

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