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4min chapter
Moment 86 - How To Turn Your Fear Into Fuel: James Smith
The Diary Of A CEO with Steven Bartlett
Introduction
In the start of this book in chapter one, you investigate this idea of pain points as it relates to confidence. What do you mean by pain points? So we could look at this in the form of sales as well. I cannot sell to someone in a site, understand their pain points. And these are really important because that person, and again, whatever it is, when you're at that place of feeling that you don't have enough confidence, it's actually a crossroads. It's left and right. It's a dichotomy of action and inaction. If you are controlled by fear and you don't muster the courage to get what you need, especially by using the pain points
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