Is There a High Hedge to Develop Custom Software?

I mean, it almost sounds to me like you're saying there needs to be a really high hurdle to develop custom software. People underestimate that a lot to write, especially kind of in that AI ML world. I see this all the time people spend 700 hours, 1000 man hours building a piece of software when, well, how often do you actually do that? Well, you know, 10 hours a year, right? So so what are we even doing here? Right? Like, you know,. It's just you got to think it through it, right?