Building a Large-scale Brand through Right-wing Trolling

This chapter discusses the strategy used by certain individuals to build a large-scale brand by pulling from the right instead of the left. It focuses on Jackson Hinkle, a person who gained popularity by promoting 'Maga communism', and how he aligns his views with anti-globalist and anti-Semitic beliefs. The chapter also mentions other figures who use similar tactics to gain influence from different perspectives on the right.