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US History in 15 Foods: A Conversation with Anna Zeide

Peoples & Things

CHAPTER

Jell-O: A Progressive Era of Food

Jell-O was invented around 1897. It's a progressive era of food that came in part because of the availability of gelatin, which is this kind of meat packing byproduct. And so how do you get people to want to buy a jiggly meat byproduct for dessert? Well, you come up with jingles and you use the rising advertising industry.

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