The market itself is becoming so much more challenging to operate in as an ad network You know e-commerce. The ads that are Getting the highest click through and where advertisers are spending more and more money Is on e-commerce sites. Google has declared that they're removing third-party cookies in 2024 This means that in 2024 it is going to be very hard to track a user From one website to the next if you go to a website and look at furniture and then you go to another website Third-party cookies allow an advertiser to find you on that other website Knowing that you were just looking at furniture and send you a furniture ad  and say hey come on over and you're