3min chapter

Behind the Brand with Bryan Elliott cover image

Essentialism: The Disciplined Pursuit of Less in Life & Business | Greg McKeown | Podcast series / Marketing

Behind the Brand with Bryan Elliott

CHAPTER

What Is Essentialism?

The CEO of a bank read essentialism and had the whole executive team read it. He found that they could work fewer hours and still achieve the same results. They moved to a four day work week. The company was able to do in 32 hours what they used to do in forty hours.

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