Carol Costello: When you talk about price hikes, which seems to be the kind of method to shore of staying alive basically in this environment, prices are sticky. And that's from an economic perspective. She says things like a can of Pepsi or some Fritos, which I would consider a staple must have - they're small indulgences.Costello: Do they hedge still McDonald's? The overall McDonald's stock is still around records.

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