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3min chapter
TIP487: Warren Buffett’s 12 Investment Principles (with a Case Study)
We Study Billionaires - The Investor’s Podcast Network
Investing in Unrelated Businesses - Tenet 11 Determined the Value of Stock
When Buffett purchased Coke, the company was trading at 15 times earnings and 12 times cash flow. Just because Coca-Cola was yielding less than a long-term bond doesn't mean that the value isn't significantly higher. It would probably be foolish to assume that Coke wouldn't grow at all in the future as earnings had grown at nearly 18 percent per year since 1981.
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