Understanding Marketing Effectiveness and Efficiency through Lift Analysis

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the first part of the second event, digging into Measurement and ROI.  

Throughout the conversation, Dale systematically demystifies common misconceptions surrounding brand marketing efforts, particularly in the B2B sector, highlighting why measuring brand ROI can be challenging yet essential. The discussion also uncovers how digital marketing's data-driven approach has changed traditional ROI expectations and how this shift has influenced financial executives' demands for precise outcomes.

Check out our events page to register for the third episode, happening live on August 21. 

Episode topics: #marketing, #demandgeneration, #brand, #B2BSaaS, #digitalmarketing #ads #brandmarketing #performancemarketing 

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Connect with the hosts:

Matt Sciannella

Dale Harrison