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#360: Caterina Fake — The Outsider Who Built Giants

The Tim Ferriss Show

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Building an Online Community

The team each had posted something like 50 posts a day in the forums on people's photographs, and had really been very strong participants in the community as it was being built. And all of this went off the rails when online community was renamed and repackaged as social media. Then it became a media platform in which people's attention could be sold,. As we later discovered, people's data could be harvested and also sold. That's a very different way of building something than building community from the ground up - which is what we are trying to do.

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