Our guest today is Brian Balfour - and todayās episode is a rebroadcast from our older podcast How Things Grow. Brian is seen as one of the most influential people in growth today. He has to his credit some truly astounding accomplishments and growth, both as a practitioner, as well as an instructor and teacher.
In this fascinating conversation, Brian not only talks about his own experiences and growth but also dives into how he applies growth frameworks and loops to Reforge.
Itās fascinating to listen to his breakdown of how he thinks about growth frameworks for an education business like Reforge. This interview was recorded when Reforge had 4 courses - today, of course, they have many many more - and itās a fascinating peek into the early days of a very unique business.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/how-to-grow-a-growth-education-business-with-brian-balfour-ceo-at-reforge/
KEY HIGHLIGHTS
š¾ The experience with Blue Bottle Coffee
š£š¼āāļø What is it like to hire an external unbiased coach?
š¤¾šæāāļø The beginnings of a social network exclusively for college students
š The learnings from running a social gaming distribution company
š Competing with established book publishers by building a product for students
š„ How the habit of writing helped create a popular blog
š How content marketing helped HubSpot grow tremendously
ā³ What is a self-reinforcing growth loop
ā¶ļø The beginnings of Reforge as Silicon Valley Business Review
š£ Building Reforge out of SVBR
š„¾ What are the challenges in scaling an education business
šThe criteria for having an application get through at Reforge
š“ Self-reinforcing growth loops at Reforge
Note:
Mobile Growth Lab
We wrapped up the Mobile Growth Lab where over 60 marketers, executives, product managers, and developers signed up to break the shackles of ATT's performance and measurement losses. You can get access to the recorded versions of these sessions through our self-serve plan.
Check it out here: https://mobilegrowthlab.com/
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