2min chapter

The GaryVee Audio Experience cover image

How to Make Quality Content in 2023

The GaryVee Audio Experience

CHAPTER

How to Create a Framework for Your Brand

Every brand that's in this room should be on all of them. But they'd rather spend $8 million on a TV spot. So you lay out the platforms, then you go to work. The team gets smart through the work. You start looking at the proxies. When you've got a retail brand that sells in retail stores, you're running the media against hold out clusters and driving incremental growth.

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