Andrew Fairs: To crush Black Friday, hopefully means to put money in your pocket. Taylor Holiday is CEO of Comic- the game with getting smart people and having them give you sort of one key thing from Black Friday. No laundry list of tips, just one key thing. So what's one thing that you see right now, top of mind that will really, really, really help entrepreneurs and brands craft Black Friday?
It's the last day of my weeklong BFCM special! This week I've got 5 very short episodes with super ecom experts giving you ONE (and only one!) tip to maximize Black Friday/Cyber Monday. The best part? They're ALL still actionable for your teams, even this late in the game.
To close out the week, I just couldn't stay away from my business partner, friend, and former CTC & 4x400 colleague and boss, Taylor Holiday. Taylor's got one last tip for BFCM focused on making sure you understand your finances. As he's said elsewhere: the next DTC winners will be those who are operationally excellent, and he's got some help for you to do that here.
You can follow Taylor on Twitter at @TaylorHoliday, work with Common Thread Collective by visiting their website, and/or click here to check out CTC's learning & early stage growth community, Admission.
Follow me on Twitter at @andrewjfaris.
Work with me at www.ajfgrowth.com.
Email me with questions or thoughts at podcast@ajfgrowth.com.
Intro & outro music: "Holiday" by The Devious Means