Genius Affiliate Strategy Helps Bootstrapper Hit $27,000,000 Revenue
SaaS Interviews with CEOs, Startups, Founders
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From Beta to Viral: The Launch Journey of a Small Business Software
This chapter explores the pre-launch strategies employed by a software company, particularly their co-marketing efforts with a small business community. It emphasizes the impact of an influencer's promotion during beta testing, which led to a significant increase in user sign-ups and sparked a viral marketing effect ahead of the official campaign.
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