3min chapter

You Are Not So Smart cover image

179 - The Memory Illusion - Julia Shaw

You Are Not So Smart

CHAPTER

Your Mad Scientist - Is This Really Ethical?

Researchers used memory hacking to get people to recall events that didn't happen. The participants were asked to visualize the event and then set themselves free for a week so they could think about it again. After each visualization, 70% of them said they remembered what had happened. This was done with an ethical protocol in mind - but whether or not it's ethical is another debate.

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