This chapter examines the challenge of striking a balance between expressing one's individuality and catering to the collective. It explores the reasons why certain content creators thrive online while others face difficulties, emphasizing the importance of unique flair combined with an understanding of the interests and needs of the audience.
Sarah Rose Cavanagh uses social neuroscience to unveil the fascinating existence of a hive mind in our society, a phenomenon whereby a group of people function as if with a single mind. To what degree does this affect our emotions, thoughts and behaviors? Take a listen to find out.
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