3min chapter

The Quiet Light Podcast cover image

Hearos Founder Shares Journey From Startup to Exit

The Quiet Light Podcast

CHAPTER

How to Use the Internet to Build Brand Equity

In 2006, 2007, my brother and I created a campaign that utilized the internet to build brand equity. We ran ads to drive people to our website so that they could get a free pair of earplugs. Sleep Pretty in Pink was the first pink earplug directed towards women that slept with snoring Joe's. And also, if you really like the product, post your favorite video, create a video on your phone and tell the world about how heroes or sleep pretty in pink helped you.

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