Mastering the T2D3 Formula for Growth

After analyzing dozens of software company acquisitions and scaling teams at Microsoft, Stijn Hendrikse has identified the specific patterns that separate companies achieving explosive growth from those that plateau at $5-10M ARR.

In this conversation, Wes Bush sits down with Stijn, who breaks down the T2D3 framework (Triple, Triple, Double, Double, Double) - not as a theoretical model, but as a practical roadmap he's seen work across his PE portfolio and enterprise scaling experience. This isn't about growth hacking tactics. But it's about understanding that each stage of rapid scaling requires completely different strategic muscles.

The discussion reveals why most founders fail at T2D3 by trying to solve the right problems at the wrong time, how to navigate the brutal transition from startup agility to enterprise execution, and the counterintuitive reality that people - not product or market - become your primary growth constraint after $20M ARR.

Key Highlights: 

01:27: The T2D3 framework decoded

13:56: Why chasing new customers kills growth

17:51: The muscle-building phase that breaks most companies

24:40: The people scaling crisis

47:19: The founder bottleneck 

Learn more about Stijn's work:

T2D3 Book

Kalungi - B2B SaaS Marketing Agency

Connect with Stijn on LinkedIn