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Is Target a Discounter?
87% of marke chare in america is discounters. The competition was so low that you totally could just do this for reference, walmart probably has a gross margin between 20 and 24 % at any given time. And every store had like a 33 % gross margin. Even the like target, its sort of like a high end discounter. It's kind of like a nicer stuff, more expensive. They're in the 29 % category. But everyone was 33 % or above gross margin at this point in history.