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Pinduoduo

Acquired

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Tencent's Strategic Investments and Market Dynamics

This chapter explores Tencent's strategic investments in high-profile startups like Pinduoduo and Didi, comparing its approach to that of SoftBank. It discusses the importance of effective growth strategies and the risks involved in rapid expansion without proper monetization. Additionally, the chapter highlights Pinduoduo's innovative user engagement tactics and examines the competitive landscape within Chinese e-commerce.

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