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Previous CMO Of ClassPass & Skyscanner Shares Her Growth & Brand Playbook (#123)
Marketing Against The Grain
How to Create a World Class Brand
Kieran: I think all day about what makes a brand world class, like partly because I get asked all the time what brands do you point to which ones do emulate. For me, it comes down to three things. One is they have to stand for something and I could talk at lengths about this, but largely a really strong understanding of vision and mission. The second is the customer voice. Most companies suck at it. Like if your business is not relevant in culture and doesn't understand culture, it's basically impossible to build a real brand today. Kieran: If it's possible to enter a motivational slow clap right here, I would like to do it because that is
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