Super Bowl LVII Marketing Roundtable Discussion
The CMO Podcast
00:00
COVID - What Inspired You?
"I can definitely tell you that one of the worst strategic decisions of my career was to wake up at 4am in Arizona to do that spot, knowing that TV consumption on cable is so low right now," he says. "For me, Super Bowl can, why I'm going to Utah tomorrow for All Star, A&A and Orlando, all of it, especially in post COVID, is to get quality time with quality people." 'This is a fun combo. We get to talk about creativity, you know, messaging, branding, and then there's just the realities of actual business'
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