Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Steve Martin, author of Messengers, on the eight key traits of an effective messenger

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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The Role of Luck and Talent in Influence

This chapter explores the speaker's journey into influence and persuasion, highlighting pivotal moments and mentorship in the corporate healthcare sector. It discusses the interplay of luck and talent in success while encouraging listeners to embrace the potential for support from others.

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