E92: Kyle Norton of Owner.com on How Great CROs Drive Enterprise Value
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Hiring and Evolving Leaders in Sales
This chapter examines the intricacies of hiring sales leaders, particularly Chief Revenue Officers (CROs), emphasizing the necessity for candidates to match both current and future company needs. The discussion highlights the changing landscape of leadership, the surge of younger, tech-savvy CROs, and the critical importance of systems thinking in fostering sustainable growth. It reflects on strategic planning and the vital role of data-driven decision-making in the evolving responsibilities of leadership as organizations scale.
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