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Ep 476: How to Leverage Google PMAX for Demand Capture and Growth | AKNF
DTC Podcast
Navigating Google's PMAX Campaigns
This chapter explores the intricacies of utilizing Google's Performance Max campaigns to differentiate between new and returning customers, stressing the importance of first-party data. It also highlights challenges in attribution and advocates for the use of third-party tools and Google Analytics 4 to measure marketing effectiveness accurately.
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