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#91 – Lewis Bollard on big wins against factory farming and how they happened

80,000 Hours Podcast

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The Rise of Alternative Proteins

This chapter explores the price elasticity of demand for meat versus plant-based alternatives, focusing on how subsidies could influence consumer choices. It highlights market trends revealing how alternative proteins are gaining traction despite higher costs, and emphasizes the potential for government funding to support innovation in this sector. The discussion also addresses the challenges of developing chicken substitutes and the impact of documentaries on consumer awareness regarding dietary shifts.

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