A lot of these folks, they had this amazing self-image where they were going to change the world. And that's just such a seductive and beguiling thought. If you really had reason to believe that about yourself, wouldn't you buy into that narrative? A lot of it goes back to 1994 with this dietary supplement industry successful lobbying attempt to pass this thing called the Dietary Supplement Health and Education Act. It went from $4 billion a year to $18 billion a year.

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