Caleb Williams: Expectations and Challenges

This chapter explores the hype and scrutiny surrounding Caleb Williams as a quarterback prospect, particularly in connection with the Bears. It examines his performance, public perception, and the challenges he faces as a young player, amidst discussions about coaching dynamics and the impact of a new backup signing. The chapter also highlights the evolution of player branding in the NFL, contrasting modern marketing strategies with past practices and emphasizing the importance of skill over celebrity.