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14min chapter
Ep 479: How to Build a Brand That Outlasts Performance Marketing Tactics with Preston Rutherford
DTC Podcast
Building Brands for Long-Term Success
This chapter explores the challenges of balancing brand building with immediate marketing results, emphasizing the need for a sustainable approach to brand investment. It introduces Marathon, a solution designed to help marketers measure brand effectiveness and build resilient strategies that align with performance marketing. The discussion highlights the relationship between brand strength, profitability, and long-term growth, advocating for a shift from short-term tactics to a focus on enduring brand equity.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode