How to Bootstrap a Nonprofit Organization

Seth Meyers: Can people afford $20 for a pound of coffee or $50 for some software that might make their life better? That's not the question. The question is, are you asking them to make one decision or two decisions? He says if you look at Nike selling sneakers that cost $200 a pair, they never could have pulled that off at a mass market level 30 years ago.meyers: How would you go about bootstrapping a nonprofit organization? And how do the principles of bootstrapping apply or not in what are often two-sided markets?