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13min chapter
J.P. Morgan-Top-Banker Stefan Povaly (#749)
OMR Podcast
Marketing herausforderungen und Chancen
In diesem Kapitel werden die Herausforderungen und Möglichkeiten des Marketings im Kontext von Private Equity und Börsengängen untersucht. Es wird die Rolle von Sponsoring sowie die erfolgreiche Marktpositionierung von Marken wie Birkenstock hervorgehoben. Zudem wird über die Notwendigkeit struktureller Reformen in Europa und die Auswirkungen geopolitischer Ereignisse auf die Wirtschaft gesprochen.
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