Marketing Is Marketing (321)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Do You Need to Market Like a Media Company?
Every successful media company at some point diversifies, even the feature film studios. New york times is now in about every business you can think of from selling hard products to consulting and agency services. All those things are or, you know, it's just a diversified revenue stream. The only question is, what order you do it in?
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