E017: The Sweepstakes Tactics To Create Tentpole Moments
Marketing Operators
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Strategies for Maximizing Sweepstakes Engagement and Direct Mail Marketing
The chapter covers strategies for enhancing engagement in a six-week sweepstakes campaign by incorporating bonus entry periods, countdown timers, and urgent messaging. It also delves into the challenges, tech requirements, and revenue returns of running a sweepstakes compared to product launches. Additionally, the chapter explores the potential of direct mail marketing as a scalable channel, detailing tests, creative strategies, and the cost implications involved.
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