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7min chapter
Marshall Poe on the New Books Network, Technology, and the Future of Academic Communication
New Books in Science, Technology, and Society
Monetizing Academic Podcasts
This chapter explores the growth of a podcasting network and its strategies for monetization, including dynamic ad insertion and partnerships with university presses. It highlights the network's support for academic institutions by easing technical challenges and promoting niche topics to a sizable audience of 500,000 monthly listeners.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode