The Power of Words and Headlines

Marketing is about knowing the power of words, headlines and how to get people's attention. Most marketers have become technicians of marketing - they know how to edit a video or do Facebook ads. People started with market and then the message. But because media has become so freely available, people have gone in reverse. They go, right, we need to put something on Instagram to make our business be aware and known. And what I try and teach people when they're learning marketing is to try and get any of the media exists as that will make you a much better marketer.