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The Future of Meat (Rebroadcast)

Freakonomics Radio

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Innovations in Plant-Based Meat

This chapter explores the environmental issues surrounding beef production, particularly its methane emissions, and introduces a company's efforts to create plant-based meat alternatives. It highlights the critical role of heme in replicating the taste and texture of meat, detailing the innovative processes involved in developing the Impossible Burger. The discussion also addresses broader implications for consumer perceptions and the ongoing debate on climate change solutions in relation to meat alternatives.

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