Creating Content That Focuses On Bottom-Of-The-Funnel - How To Get More Leads & Customers
Growth Vertical
00:00
Creating the Higher Intent Content
If we're working on SEO, let's you got to start with bottom of the funnel content first and then work your way up. One mistake is that when you're starting out with content marketing as a startup, you don't want to kill yourself by essentially going off to the highly voluminous keywords. You'd rather go off to the keywords that mean something or key phrases that mean something are usually the high intent key phrases. And what you want to do is you want to find the highest intent terms first. That's done by actually carrying out keyword research. Go check out these videos for some really cool ideas about how to create higher-intent content.
Play episode from 01:59
Transcript
