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Chinese travel market heats up in summer

Round Table China

Changing Chinese Parental Mentality Towards Summer Holidays

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The chapter explores how Chinese parents are now embracing the idea of allowing children to enjoy their summer vacations without academic pressures, leading to an increase in travel opportunities and experiences. It discusses the shift in mindset, the adaptation of tourist destinations for young tourists, and the surge in outbound tourism, including trendy graduation trips.

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