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How To Create Customers For Life with Cole Atkinson, Senior Product Manager at Shopify

Retain: The Customer Retention Podcast

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The Importance of Retention in Product Management

When it comes to retention, it's probably no secret to your listeners that when it comes to your return on investment and purely from a financial perspective. And I just think what companies should do, whether at Shopify or an e-commerce platform, optimizing for the experience first is paramount. If we do the right thing, we will make money hand over first.

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