Lateral with Tom Scott cover image

107: The DVD of anger

Lateral with Tom Scott

CHAPTER

Diving into Marketing: A Splashy Success

This chapter explores a creative advertising campaign by a leading electronics company, where waterproof headphones were cleverly marketed through vending machines filled with water. The discussion combines humor and pop culture references, inviting listeners to engage with the irony of marketing strategies and the quirky inspirations behind them.

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