We're Changing the Process for Cold Ads

We're shifting the entire process for ou cold ads to link people to our top podcast episodes where people can click play. Our take rate, unlike a hundred book sales, is like 12 people out of a hundred are buying other things. And i believe the reason that's happening is because there's no report and there's no trust. They'r like, you know, i'll take you up for a book, but i an't, can't buy anything else until i know you're any good.