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How to Scale a High-Churn Product
It takes a much longer time to build a company to scale like this than it would if you were, if you were trying to have no customer touch points. We are the cost of goods sold. And we make our margins worse than other companies have as their margins. If you decide you want to do this model, and I am an absolutely ferocious advocate, fierce advocate of this model for products and services that merit this kind of relationship with your customer. So again, you've got to match your model to your offering. But for offerings like ours, the costs are very high.