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Alexander Estner: 10 GTM Myths to Avoid
GTM Strategist Podcast
Debunking Product Myths
This chapter addresses the misconception that a great product sells itself without effective marketing and sales strategies. It emphasizes the importance of evaluating product-market fit through both quantitative metrics and qualitative insights, while also exploring how pricing strategies can impact early-stage startups. The conversation further delves into the complexities of competition, encouraging founders to recognize their market landscape and the psychological barriers faced by potential customers.
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