Stop Asking for Meetings in Cold Emails: How to Warm Up Buyers with Value | Bite-Sized Tactics
30 Minutes to President's Club | No-Nonsense Sales
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Intro
This chapter highlights the significance of delivering educational content in cold emails instead of directly asking for meetings. It introduces the 'pain chain' concept, illustrating how a sequence of related challenges can engage potential buyers and warm up leads effectively.
Transcript
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